Sweet Rumour is a new beauty brand for sophisticated urban women.We want to reach women who are, like us, tired of an industry that creates an unrealistic image of the perfect face and body.Beauty, to us, means feeling comfortable in your own skin, feeling energised and balanced. This belief is key to our holistic approach to beauty. Our focus goes beyond traditional beauty concerns such as hair, skin and nails and extends to helping with hormonal imbalance, fatigue and the impacts of an imbalanced diet. All these factors are highly interconnected. Stress, for instance, can trigger hormonal imbalance, which can in turn cause skin breakouts.The Daily Nectar, our new all-in-one supplement, is specifically formulated for the needs of urban women. The tasty and all-natural liquid creates a beautiful daily ritual that fits into a busy schedule.